Content marketing is here to stay, but what exactly is it?

Content marketing is online content. It is the blogs, images, videos and social media posts you see that promote or generate interest in a brand. And there’s a LOT of it… Perhaps a better question is: What makes content great?

The answer is simple. Great content establishes a connection with your audience, and, to do that, it has to stand out. Here are few projects that I have worked on that really struck a chord with these brands’ audiences: