Fun fact: Emails are more effective at acquiring new customers and selling products than social media.

It might seem counter-intuitive given the amount of junk we are inclined to ignore in our inboxes, but there’s a reason people keep doing it. Email marketing works.

Newsletters and e-blasts serve one purpose: They remind our customers that we exist, and, if done well, they can significantly influence engagement and re-engagement with a brand. Check out this e-blast I created: